Fartura Farm

Farm: Fartura

Country: Brazil

Region: Cerrado Mineiro

Altitude: 1,050 masl

Variety: Rubi

Processing: Anaerobic Natural

Farmer: Geraldo Magelis

Sourced Through: Southland Merchants

Fazenda Fartura is a story of resilience and family unity rooted in the highlands of Serra do Salitre, in the Cerrado Mineiro region of Brazil. The foundation of the farm was laid in 1986, when Geraldo Magelis Alves de Melo and his wife, Angela, transformed what began as subsistence farming into a dedicated coffee operation. Through discipline, persistence and long-term vision, they built the structure that defines Fartura today.

In 2013, the next generation stepped in. Their sons, Djalma and Gabriel, assumed management, carrying the family legacy forward with a clear focus on quality, sustainability and strict adherence to certification standards. The transition marked a shift from traditional farming to a more technical and market-oriented specialty coffee mindset.

Fartura’s inclusion in the Essências program reflects this evolution — positioning the farm within a curated selection of producers committed to traceability, structured management and quality-driven production.The lot currently promoted is a Rubi variety, processed through anaerobic fermentation, scoring 87.5 points.

Fazenda Fartura represents over four decades of family dedication — now led by a new generation committed to refining process, protecting heritage and delivering consistent specialty coffee from Serra do Salitre.