Fitzroy Street Blend

Fitzroy Street is our signature blend and the house espresso at our original roastery & cafe in Fitzroy. It's the OG Industry Beans blend, which we have evolved and modernised over time.

Fitzroy Street brings together three single origins from Papua New Guinea, Kenya and Laos. Each year, we update each component with a fresh crop, sometimes from the same origin and sometimes new, with the goal of maintaining a consistent flavour profile with fresh coffee, all year round. Scroll down for more information on current components.

Fitzroy Street is equally delicious black and with milk, with its bright acidity, dark fruit notes and smooth finish making it a versatile blend fit for any purpose.

Fitzroy Street is a light-medium roast blend that makes for a vibrant espresso brew, or a stronger filter brew. It tastes great with milk, and as a black coffee. Fitzroy Street has a roast intensity of 7/10, and is a guaranteed crowd pleaser.

Grown by remote smallholder farmers in the rugged Eastern Highlands, this coffee was brought to market through Lass Malo Coffee, founded by local businesswoman Maureen Ken to secure growers a fair, value-added price. It adds sweetness with delicate fruit notes, along with a rich body.

Grown on the southern slopes of Mount Kenya, this lot comes from three smallholder cooperatives: Baragwi, Kabare and Rung'Eto. The cherries are hand-sorted, pulped, fermented overnight, washed, and dried slowly on raised African beds for up to two weeks. It contributes the lovely juicy berry note to the blend, along with a sparkling acidity.

Spread over the three districts of Paksong, Laongam and Thateng, 1855 smallholders make up the Bolaven Plateau Coffee Producers Cooperative. This lot enhances the blend's brown sugar sweetness.

Each of our blends has been sourced and roasted to deliver a different flavour profile, so we're sure you'll find something that suits you best.

The coffee has been roasted within 1-4 days of it being sent to you. We find our coffee starts tasting it's best around 10 days after roasting, and up to 28 days if stored well. We know you might be enjoying it sooner than that, but good things come to those who wait!