Juan Alarcon

Juan Alarcon grows coffee at Finca El Oso in the village of El Triunfo, within San José del Alto in northern Peru.

His 1.87-hectare farm sits between 1,738 and 1,850 metres above sea level, where the cooler conditions help coffee cherries mature slowly and develop clarity, sweetness and lively acidity.

The farm is planted with three distinctive varieties: Marshell, Geisha and SL9. For this release, we are showcasing the Marshell varietal, a less familiar expression that speaks to the growing diversity of Peruvian coffee and the work of small producers exploring varieties beyond the country’s better-known profiles. Juan processes the coffee using the washed method before drying it carefully on raised platforms.

The farm is part of an organic coffee program and sits on clay-based soil, with corn also grown alongside the coffee.

Through our export partner, Origin Coffee Lab, we are able to connect with producers such as Juan and share small, traceable lots that reveal the character of their farm, varieties and region.